Vittorio Giannini returns to Freefolk and Fi Kilroe promoted to CEO

Member News  |  09 April 2025

Freefolk has announced that Vittorio Giannini has returned as Director of Business Development and Strategy, and Fi Kilroe has been promoted to be the studio’s first CEO.

Fi Kilroe, Paul Wright, Vittorio Giannini and Jason Watts.

Vittorio and Fi work alongside Freefolk’s Founder and Creative Director Jason Watts and COO Paul Wright, with this new leadership line-up signalling significant growth and development within the business across the advertising, film and episodic divisions.

As a fully independent VFX studio who craft high-end VFX across multiple platforms, I’m hugely proud to say that we have been doing this for 22 years this year. What better way to celebrate this achievement than to have Vittorio back where he belongs and with Fi steering the ship as CEO.

Jason Watts, Founder and Creative Director of Freefolk

Vittorio brings his wealth of experience and industry knowledge back to the Freefolk team.

I had a great time at Omnicom but there was always that part of me that missed the multi disciplined expertise at Freefolk, so when Fi mentioned the focus of this new role, it just made complete sense. Freefolk is all about the perfect balance of culture, experience and great work and, as a truly independent studio, we have the ability to keep that front and centre. I couldn’t be any happier to be back at Freefolk working with Fi, Jason, Paul and the whole gang again. We have exciting plans ahead and some additional key creative hires on the horizon to really position Freefolk onto the next stage of its journey.

Vittorio Giannini, Director of Business Development and Strategy at Freefolk

It’s an absolute privilege to now be CEO at Freefolk, made even better having the strength of this team alongside me. With Vittorio fitting straight back in, it seems like he’s never left!

Fi Kilroe, CEO of Freefolk

Freefolk have just finished work on new projects for FCB/ProdCo and a Wes Anderson feature and are currently in production with Merman, Sky and Paramount+.

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