Fifty Fifty has announced its certification as a B Corporation (or B Corp), joining a growing group of companies reinventing business by pursuing purpose as well as profit.
Certified by B Lab, the not-for-profit behind the B Corp movement, Fifty Fifty has met rigorous social and environmental standards, which represent its commitment to goals outside of shareholder profit.
We are delighted to have achieved certified B Corp status. The philosophy resonated so clearly with us at Fifty Fifty and our ethos of running a responsible business. Certification shows our open and transparent commitment to build on our existing culture; to create a workplace that has a positive impact on our staff, our clients, our suppliers, our community and the environment.
Sally Pacy, Founder of Fifty Fifty
We have created 29 actionable goals across three key areas: uplifting our people, global responsibilities and building creative partnerships. These include purpose alignment with clients and suppliers, going beyond Net Zero to become Carbon Positive and establishing clear targets to promote diversity within our business to surpass industry levels.
Alex Meade, Operational MD at Fifty Fifty
At a tremendously exciting time for the company, our B Corp Certification weaves perfectly into our ongoing business plans. We look forward to engaging with the B Corp community, as well as spreading the word to our clients and partners about our ongoing mission.
JP Dash, Commercial MD at Fifty Fifty
We are delighted to welcome Fifty Fifty to the B Corp community. This is a movement of companies who are committed to changing how business operates and believe business really can be a force for good. We know that Fifty Fifty are going to be a fantastic addition to the community and will continue driving the conversation forward.
Chris Turner, Executive Director of B Lab UK
Fifty Fifty has also recently made new hires in production and picture finishing with Matt Sanderson joining as Executive Post Producer, Sabrina Salome joining as Senior Post Producer and Ell Riella joining as Flame Artist.
Recent credits for Fifty Fifty include feature documentary Capturing The Killer Nurse (Sandpaper Films for Netflix) and upcoming Deep Fake scripted comedy series, Deep Fake Neighbour Wars (Tiger Aspect for ITVX).
